semiotics

Audience types How does it attract the audience uses/gratifications theories The Nike advert uses the voice of a famous american footballer (Colin Kaepernick) who refused to sing the national anthem during a football game in protest of black people being shot by the police force. As a result of this, he lost his job because he stood up for what he believed in. This advert is showing the ideology of what sports men should become and includes examples of sports players who became great athletes despite other people being negative towards them. By including several famous faces in the advert, Nike is attracting a mainstream audience (ages 10-30) and encouraging the public to buy their brand and become the best versions of themselves that they can be. Paul Gilroy's theory of post colonialism applies to this advert because in America ethnic minorities like african-americans were portrayed as powerless in the media, so Colin Kaepernick protested against that. The fact that a lot of ...

Analysis of the advert The trailer begins with non diegetic sound in the form of dramatic music played on the piano, which is continued throughout, and the voice of the main character talking over it. Facts about it It was produced by Rebecca O'Brien as part of Wild bunch and why not productions. She has also produced films such as 'The wind that shakes the barley' and 'Jimmy's hall'. Social realism is a term used by film makers who produce films that aim to draw attention to the socio-political situations that the working class have to deal with. Austerity is a term used to describe difficult economic conditions created by the government to reduce public expenditure. This is shown in the trailer as Daniel Blake is told he must go back to work by someone who is not medically trained, after he had a major heart attack. He then struggles to find a job, and is treated unfairly by people running the job searching organisation, and visits a food bank. It is prese...