I, Daniel Blake
Analysis of the advert
The trailer begins with non diegetic sound in the form of dramatic music played on the piano, which is continued throughout, and the voice of the main character talking over it.
Facts about it
It was produced by Rebecca O'Brien as part of Wild bunch and why not productions. She has also produced films such as 'The wind that shakes the barley' and 'Jimmy's hall'. Social realism is a term used by film makers who produce films that aim to draw attention to the socio-political situations that the working class have to deal with. Austerity is a term used to describe difficult economic conditions created by the government to reduce public expenditure. This is shown in the trailer as Daniel Blake is told he must go back to work by someone who is not medically trained, after he had a major heart attack. He then struggles to find a job, and is treated unfairly by people running the job searching organisation, and visits a food bank. It is presented that the government and people of a higher class are uninterested about the difficulty's the poor face. This film was marketed through posters, trailers, and on the BBC website, that all contained the hashtag we are all Daniel Blake, so that the target audience could relate to it, as the film focuses on challenges the difficult economic situations working class people face. Furthermore, the film company reminder the film in Newcastle, as the setting was relevant to the film plot.
Conventions of social realism
Technical conventions- Location shootings, urban areas. Wide shots. Non-professional actors, make it relevant. Semi improvised scripts. Natural lighting. Simplistic. No use of digietic sound.
Narrative themes
Focuses on modern issues such as money, drugs, sex, prostitution, and also class, religion, discrimination, inequality, gang/knife, violence, and political views.
Budgets
The budgets are usually really low and funded by things scubas the lottery, because it needs to appear as relatable to the audience.
Where are they usually shot?
Real life locations, again to maximise how relatable they appear, e.g council houses, city centre.
Structure
Simple stucture- beginning, middle, end.
Ken Loach Background
Ken loach is an english film director. He has directed films such as Poor Cow, The Navigator, and Riff Riff, which reflect his personal views on poverty, homelessness and labour rights. FROM NUNEATON.
Context
This film is an independant social realist film directed by renowned filmmaker ken Loach. Its a uk/french production which received funding from the BFI and BBC film. Its Loach's best film, as it was highly critically acclaimed due to the debate on its contemporary and political issues. It was Loachs largest grossing film, coming in at £8 million in the box office.
I, Daniel Blake adresses contemporary British social issues such as poverty, the welfare system and the Work Capability Assessment. It conveys a clear left wing political message and specific government policies. The film portrays a group of traditionally underrepresented characters in Newcastle struggling in poverty to gain benefits and support. Much of Ken Loach's work ha addressed similar issues and he is a social campaigner, known for his social political views.
Recession
It is a deficit reduction programme consisting of reduction in public spending. Included redcuction in welfare spending. Undertaken in response to eat recession. Benefits cuts have been linked to increasing use of food banks.
Genre and Profit
British social realism is a cinematic genre which developed throughout the 20th century, and is typically associated with niiche, arthouse audiences rather than mass, multiplex audiences. British social realist films often seek to offer a 'window on the world' and represent contemporary social issues. In general terms, the genre uses a low-budget, documentary-style aesthetic to create 'verisimilitude'; this contrasts with the much higher-budget, commercialised offerings of mainstream Hollywood studios.
The trailer begins with non diegetic sound in the form of dramatic music played on the piano, which is continued throughout, and the voice of the main character talking over it.
Facts about it
It was produced by Rebecca O'Brien as part of Wild bunch and why not productions. She has also produced films such as 'The wind that shakes the barley' and 'Jimmy's hall'. Social realism is a term used by film makers who produce films that aim to draw attention to the socio-political situations that the working class have to deal with. Austerity is a term used to describe difficult economic conditions created by the government to reduce public expenditure. This is shown in the trailer as Daniel Blake is told he must go back to work by someone who is not medically trained, after he had a major heart attack. He then struggles to find a job, and is treated unfairly by people running the job searching organisation, and visits a food bank. It is presented that the government and people of a higher class are uninterested about the difficulty's the poor face. This film was marketed through posters, trailers, and on the BBC website, that all contained the hashtag we are all Daniel Blake, so that the target audience could relate to it, as the film focuses on challenges the difficult economic situations working class people face. Furthermore, the film company reminder the film in Newcastle, as the setting was relevant to the film plot.
Conventions of social realism
Technical conventions- Location shootings, urban areas. Wide shots. Non-professional actors, make it relevant. Semi improvised scripts. Natural lighting. Simplistic. No use of digietic sound.
Narrative themes
Focuses on modern issues such as money, drugs, sex, prostitution, and also class, religion, discrimination, inequality, gang/knife, violence, and political views.
Budgets
The budgets are usually really low and funded by things scubas the lottery, because it needs to appear as relatable to the audience.
Where are they usually shot?
Real life locations, again to maximise how relatable they appear, e.g council houses, city centre.
Structure
Simple stucture- beginning, middle, end.
Ken Loach Background
Ken loach is an english film director. He has directed films such as Poor Cow, The Navigator, and Riff Riff, which reflect his personal views on poverty, homelessness and labour rights. FROM NUNEATON.
Context
This film is an independant social realist film directed by renowned filmmaker ken Loach. Its a uk/french production which received funding from the BFI and BBC film. Its Loach's best film, as it was highly critically acclaimed due to the debate on its contemporary and political issues. It was Loachs largest grossing film, coming in at £8 million in the box office.
I, Daniel Blake adresses contemporary British social issues such as poverty, the welfare system and the Work Capability Assessment. It conveys a clear left wing political message and specific government policies. The film portrays a group of traditionally underrepresented characters in Newcastle struggling in poverty to gain benefits and support. Much of Ken Loach's work ha addressed similar issues and he is a social campaigner, known for his social political views.
Recession
It is a deficit reduction programme consisting of reduction in public spending. Included redcuction in welfare spending. Undertaken in response to eat recession. Benefits cuts have been linked to increasing use of food banks.
Genre and Profit
British social realism is a cinematic genre which developed throughout the 20th century, and is typically associated with niiche, arthouse audiences rather than mass, multiplex audiences. British social realist films often seek to offer a 'window on the world' and represent contemporary social issues. In general terms, the genre uses a low-budget, documentary-style aesthetic to create 'verisimilitude'; this contrasts with the much higher-budget, commercialised offerings of mainstream Hollywood studios.
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