Huck

Magazine Cover 
The masthead suggests that this is an independent magazine that differs from the usual magazines that are aimed at women. The masthead is simplistic and takes up are larger section of the page than a stereotypical magazine aimed at women. In addition to this, the image is also simplistic, featuring a female fighter, which isn't what you would usually see on a magazine cover. This shows the magazine is gong against gender norms. There is only one story featured, reinforcing that it is a serious magazine that tackles global issues.
The colour tones are minimalist and basic, made up of neutral tones like black, brown, green and blue. This shows the magazine focuses on social change as the colour scheme differs from other magazines aimed at women, which tend to be brighter.
This cover is located in the great outdoors on a mountain, which puts the featured woman in a position of power as she is up high. Being outdoors emphasises the magazines need for social change, as you wouldn't usually see a woman presented on a magazine cover like this. For example, they would usually be sexualised and smiling, whereas this woman isn't, implying that women are so much more than they are presented to be in other magazines, like they are 'fighters'. Her clothes signify the fact that women can be part of the army, not just men. This also applies to any other aspects of society that are male dominated. This particular cover is trying to portray a presentation of women empowerment.
The lack of traditional magazine conventions implies that this isn't a magazine that follows the traditiopnal rules,as one of its main principals is to actively complain for social change and to challenge dominant ideologies.
The price signify's that this is a quality magazine because the production cost is higher. It is also aimed at people from the upper class who are better educated and can afford it. Furthermore, this magazine is like a book and is filled with good quality articles, so isn't something you would throw away, which explains the price.
Icons like pussy riot and David Bowie are included in the cover lines to appeal to a cultured audience, particularly young people as they are the new face of the country so the magazine want to influence them about what is needed for social change. Pussy riot are a band that campaign for LGBT+ and women's rights, and David Bowie was a singer that created controversy in the 70's by playing around with his sexuality and wearing make up. These icons represent the need for social change, which is what the magazine supports.
Several enigma codes have been included to make the reader buy the magazine, such as the featured woman staring right at the reader. This eye contact shows inclusitivioty and pressures the reader to buy the magazine.

Statement of intent- Defiance Issue
Huck defies normal social conventions that have been set for society and not questioned. Whilst most people follow the crowd, Huck represents those who are independent and don't abide social normalities. Huck supports global social change.
The ideology of this particular issue is how female fighters are going against gender normals and fighting for their country, instead of staying at home cooking like stereotypical women are doing. They have presented women in this way to support their idea that women in other magazines are only presented as housewives, or are sexualised. They want to empower women by presenting them in a strong, powerful position and defy stereotypes that present women as less powerful than men.

Adverts- G-Star Raw and GoPro
This magazine has chosen to feature a jeans advert for G-star Raw to reflect on the cultured, independent nature of their principals as the brand isn't 'big' or well known. It would appeal to their target audience of upper class, educated citizens if it is a more expensive brand.
Furthermore, the Go pro advert would appeal to the magazines target audience of people who fall into the A and B categories as it is encouraging them to take cultured holidays, and buy an expensive, good quality camera that lower class people might not to be able to afford (but they want to aspire to be like this). This reflects the nature of the magazine as they encourage freedom and independence, which is Go pro's main advertising campaign.

Articles- Ocalan's Angels and Teenage Utopia and Beyond
In the first article, to support their independent views, the magazine have featured an article about Kurdish female soldiers being brave and fighting against Isis. This shows how the magazine activates for social change by portraying women in a heroic light as soldiers, which is how men are usually portrayed in the media, whereas when tend to be given the damsels in distress roles.                              By presenting women as brave, the magazine hopes to normalise this and appeal to their audience which will include more educated, cultured people who want to go against social normalities.
The second article features a multi cultural gore of young people in the midst of some turmoil in brussels. This supports the magazines idea of getting stories revolving youth filled social change. This supports the idea that younger people are more impressionable so are more open and optimistic to new ideas, like the integration of multi cultural races. This article reflects the magazines principals of writing about relevant current affairs going on in the world, to appeal to their more cultured, educated, sophisticated audience of people in the A and B categories. On the other hand, whilst students may not be able to afford the magazine, Huck is trying to target them by encouraging them to activate for social change, as they are the future generation.

Theories
Liesbet Van Zoonens theory about feminism can be applied to this magazine as she believes that we get our ideas about gender from the media, and these ideas will vary depending on cultural and historical context. So, this magazine is portraying women to be strong and powerful as female fighters, influencing the public to view women as strong or powerful. Women have been encouraged to act as housewives or have been sexualised and pressured to be thin in the media, as this is how most magazines represent the ideal woman to be. Huck is going against these features by presenting gender in a different way, highlighting the fact that they are an independent magazine that strives for social change, and is targeted to a more educated, open minded and accepting audience.

David Gauntlett's theory suggests that historical media products show binary representations of gender, and in contrast, modern texts show more diverse representations of gender, which the audience can pick and choose from. For example, magazines like Woman's realm in the 1960's presented women to be housewives, dependant on their husbands, whereas men were seen to b independent and powerful. Nowadays, Huck supports the idea that women can be seen as powerful and active, equal to men, (this is shown through the fighters article), and men can also be more involved with housework and children. Furthermore, Huck is an independent magazine that supports social change and diversity, so this is why it features articles supporting drag queens and gender queer people. This supports Gauntlett's theory as the audience can pick and choose the features of genders they want to associate themselves with. An educated audience would support this.

bell hooks' theory supports the idea that a persons race, class and gender determine the extent to which people are oppressed. For example, the article that features the young skateboarders who happen to be immigrants that are oppressed in society purely because they are immigrants from another country. Ethnic minorities, particularly in western countries are often oppressed. This article would appeal o the magazines target audience as people who are well educated have an interest in current affairs and news around the world.

Judith Butler believes that ideas about gender are constructed through ritual performativity, meaning that doing things and acting out certain behaviours. So, what you do on a regular basis makes you feel male or female, rather than your biological sex, so gender is fluid and non binary. Huck magazine supports this by featuring articles surrounding drag queens and gender queer people. So, because putting make up on is what the media has decided makes you seem female, men are who regularly doing so should associate themselves with the female gender. This accepting and inclusive attitude is what modern day, well educated readers would be interested in reading.