Womans realm analysis
Applying the theories/connotations/denotations
The woman featured is presented to be a shy person, which is portrayed through how she is posing with her hand across her face, smiling at the camera. She is fully covered in clothing, and we can only see the top half of her body, which keeps in with the ideology that a woman in the sixties needs to be pure, not provocative. This magazine was produced at a time of a patriarchal society, so produces an ideology where women were expected to be nothing more than housewives, from the perspective of a man. The words featured are all associated with being a good housewife, as women were meant to look after their husbands and children. Their husbands were the dominant figures as women had little financial or sexual independence. Van Zoonen believes that we get our ideas about what it is to be male or female from the media, so therefore women are taught how to be good housewives, so are objectified in the media. However, this changed in the late sixties when the contraceptive pill was introduced and the Marriage Act was reviewed so women had more financial independence. Woman's realm magazine is aimed at predominantley white middle class women, who would've had an education of housework. This oppression of women links to the bell hooks feminist theory, who believed that women were often discriminated to different extents in different cultures, as feminism was the struggle to end the patriarchal and oppression of women in society.
The content of this page further emphasize's how Van Zoonen believed women were objectified by the media. This form of media is teaching women what a women was expected to be in the sixties. For example, beauty and knitting are featured, and there is a big article on love. These acts are shown to be associated with the ideology of women, with a further emphasis on how women must fall in love as that is the whole point of their lives, to marry a husband. The bell hooks theory applies to this as women are being oppressed in society, i.e being forced and influenced to act a certain way.
Womens role in the sixties was mainly to be housewife. However, the 1967 abortion act and the introduction of the contraceptive pill allowed women a little more sexual independence.
The woman featured is presented to be a shy person, which is portrayed through how she is posing with her hand across her face, smiling at the camera. She is fully covered in clothing, and we can only see the top half of her body, which keeps in with the ideology that a woman in the sixties needs to be pure, not provocative. This magazine was produced at a time of a patriarchal society, so produces an ideology where women were expected to be nothing more than housewives, from the perspective of a man. The words featured are all associated with being a good housewife, as women were meant to look after their husbands and children. Their husbands were the dominant figures as women had little financial or sexual independence. Van Zoonen believes that we get our ideas about what it is to be male or female from the media, so therefore women are taught how to be good housewives, so are objectified in the media. However, this changed in the late sixties when the contraceptive pill was introduced and the Marriage Act was reviewed so women had more financial independence. Woman's realm magazine is aimed at predominantley white middle class women, who would've had an education of housework. This oppression of women links to the bell hooks feminist theory, who believed that women were often discriminated to different extents in different cultures, as feminism was the struggle to end the patriarchal and oppression of women in society.
The content of this page further emphasize's how Van Zoonen believed women were objectified by the media. This form of media is teaching women what a women was expected to be in the sixties. For example, beauty and knitting are featured, and there is a big article on love. These acts are shown to be associated with the ideology of women, with a further emphasis on how women must fall in love as that is the whole point of their lives, to marry a husband. The bell hooks theory applies to this as women are being oppressed in society, i.e being forced and influenced to act a certain way.
Womens role in the sixties was mainly to be housewife. However, the 1967 abortion act and the introduction of the contraceptive pill allowed women a little more sexual independence.
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