Norway Africa Advert

The advert is a parody to show that other countries have problems too. It is mocking the way Africa is portrayed through the media by creating a parody. The media often portrays africans as vulnerable and powerless, so this advert is trying to imply that not all africans are like that, and can be powerful and able to help other countries. The people used in the advert seem happy and smiley, which contrasts with the sad figures we often see within the media. Africa's general issues like poverty, crime and HIV are listed to mock Norway's issues and make them see inferior. The advert reinforces that Africans can contribute and they are not all powerless, despite what is portrayed. Tessa perkins came up with the theory that stereotypes contain a grain of truth in which they are then twisted into bigger, more elaborate version, so therefore corrupting people views on certain things, which can be applied to this advert. In this case, Africans are presented as completely powerless to make the audience sympathise and donate money to their funds.

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