Wateraid answering questions

In this type of charity advert you would expect to see vulnerable powerless, africans, particularly children photographed from high angles to make them look inferior. This is usually done to encourage the audience to donate money.
  The representation of Claudia breaks away from this stereotype because she is pictured singing, smiling and being happy whilst collecting the water. The charity is using this representation to show the audience how their donations can change other peoples lives. Water aid have presented Claudia this way to show the audience that this isn't a regular charity advert.
  Claudia is dressed in bright colours to emphasise her ethnicity as part of her miss en scene. The skirt contrasts with the clothing worn in Britain because Africa has hotter temperatures and a lower rainfall.

Comments

Post a Comment

Popular posts from this blog

Music video analysis, Thank u next

Image
Thank you, next- Ariana Grande This music video begins with the camera filming separate people in an american high school relaying gossip that is said about Ariana Grande within the school, which is a reference to the rumours that are spread about her throughout the media. The mise-en-scene features actors dressed as high school students alongside backgrounds such as sports areas and corridors, which help set the scene. Furthermore, this is an intertextual reference to the 2004 film 'Mean girls', where students spread gossip about Regina George, who they were in awe of. The video features actors that featured in the film such as Jonathan Bennett, and celebrities like Troye Sivan and Colleen Ballinger. Ariana Grande has referenced this iconic film because she is expected to be featured in a high quality music video as she is considered an icon by many. In this scene there is a reference to Ariana's short lived romance with Pete Davidson, where she breaks off an engag...
Read more

Huck

Image
Magazine Cover  The masthead suggests that this is an independent magazine that differs from the usual magazines that are aimed at women. The masthead is simplistic and takes up are larger section of the page than a stereotypical magazine aimed at women. In addition to this, the image is also simplistic, featuring a female fighter, which isn't what you would usually see on a magazine cover. This shows the magazine is gong against gender norms. There is only one story featured, reinforcing that it is a serious magazine that tackles global issues. The colour tones are minimalist and basic, made up of neutral tones like black, brown, green and blue. This shows the magazine focuses on social change as the colour scheme differs from other magazines aimed at women, which tend to be brighter. This cover is located in the great outdoors on a mountain, which puts the featured woman in a position of power as she is up high. Being outdoors emphasises the magazines need for social change,...
Read more

Womans realm analysis

Image
Applying the theories/connotations/denotations The woman featured is presented to be a shy person, which is portrayed through how she is posing with her hand across her face, smiling at the camera. She is fully covered in clothing, and we can only see the top half of her body, which keeps in with the ideology that a woman in the sixties needs to be pure, not provocative. This magazine was produced at a time of a patriarchal society, so produces an ideology where women were expected to be nothing more than housewives, from the perspective of a man. The words featured are all associated with being a good housewife, as women were meant to look after their husbands and children. Their husbands were the dominant figures as women had little financial or sexual independence. Van Zoonen believes that we get our ideas about what it is to be male or female from the media, so therefore women are taught how to be good housewives, so are objectified in the media. However, this changed in the la...
Read more